Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot.
If you want to go where the people are, you need to be active online. The influence of the digital landscape, or 'cyberspace,' has been steadily growing since the 1990's, and now, just a few decades later, it is a major virtual environment for the vast majority of people on the planet.
Social media, streaming content, and the ease of creating or consuming digital content have made the internet the place to be. So if you want to market to your audience online, how should you do it? In this article, we explore the top trends digital marketers should know or prepare to master.
1. Facebook May Be Peaking
The good news is that Facebook is still currently the #1 social media platform in the United States, with an impressive 41% of its users being over the age of 65. So for marketing that targets a senior demographic, there simply isn’t a better platform. On the other hand, Facebook had a difficult 2018, with a data breach that affected 14 million users, gaining a reputation for being the platform of choice for weaponized, political propaganda, and a continuing drop in popularity with younger demographics, so much so that many people feel the relationship between the public and Facebook may be changing.
It's important for future digital marketers to really look at who their target market may be, because Facebook may be very unsuitable for some campaigns, especially as it continues to trend downwards with younger demographics. Make no mistake, Facebook is still massive, and many Americans continue to check in on it, but be more judicious with who you're marketing to, and make sure they're still on Facebook, or you're targeting the wrong social media platform.
2. Instagram is a Hit with the Kids
Fortunately for Facebook, their greatest threat is no threat at all since they bought Instagram. The image and video-based social media platform is optimized to make it very easy for users to share photos and videos from their phone, which is now the most ubiquitous computing device on the planet and rapidly growing as the computer of choice for the general public.
Instagram’s meteoric rise has already passed one billion users, an impressive achievement. That means it's one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user-base is the coveted younger demographic, especially under 30, that Facebook is losing, due to its reputation as the social media platform for “old people.”
（To Be Continued)
credit to 8 Digital marketing trends to watch out for in 2019, Digital Marketing Institute